Privacy policy

Heavenly Gems – Privacy Policy

Last updated: 24 July 2026

At Heavenly Gems, we understand that trust means everything, especially when you are sharing something as personal as a loved one’s memory.

This Privacy Policy explains how we collect, use and protect your information when you visit https://heavenlygems.co.uk, contact us, subscribe to our marketing communications or place an order with us.

1. Who We Are

Heavenly Gems Limited (“we”, “us”, “our”) operates https://heavenlygems.co.uk.

We are a company registered in England and Wales.

Company Number: 13105135
Registered Office: C/O Griffith, Williams & Co, 36 High Street, Pwllheli, Gwynedd, Wales, LL53 5RT

We are committed to protecting your personal data and complying with the UK General Data Protection Regulation, the Data Protection Act 2018 and applicable electronic marketing and privacy laws.

2. The Information We Collect

When you place an order, contact us, create an account or subscribe to our communications, we may collect:

  • Your name

  • Billing and delivery address

  • Email address

  • Telephone number

  • Order and transaction information

  • Your email and text-message marketing preferences

  • Records of when and how you provided or withdrew marketing consent

  • Communications you send to us

  • Payment information, which is processed securely by our payment providers

When you browse or use our website, we may also collect limited technical and website-usage information, including:

  • IP address

  • Browser and device type

  • Pages and products viewed

  • Time spent on our website

  • Products placed in your shopping cart

  • Checkout activity

  • Whether a shopping cart has been abandoned

  • Your interaction with our emails and text messages

This information may be collected through cookies, pixels, website plugins and similar technologies.

3. How We Use Your Information

We may use your information to:

  • Process, create and deliver your jewellery

  • Communicate with you about your order

  • Send order confirmations, production updates and delivery information

  • Provide support when you need help

  • Process payments, refunds and enquiries

  • Prevent fraud and protect our website

  • Maintain our business, tax and accounting records

  • Improve our website, products, communications and services

  • Understand how customers use our website

  • Send marketing communications where you have chosen to receive them

  • Record and manage your marketing preferences and consent

We will never sell your personal data.

4. Email and Text-Message Marketing

Where you have chosen to receive marketing communications from Heavenly Gems Limited, we may use your email address or telephone number to send:

  • Product information

  • Promotional offers

  • Company news and updates

  • Relevant customer information

  • Shopping-cart and checkout reminders

Consent to receive marketing communications is optional and is not a condition of purchasing from us.

Email consent and text-message consent are managed separately. Providing your telephone number when placing an order does not automatically mean that you have agreed to receive marketing text messages.

You may withdraw your consent at any time by:

  • Using the unsubscribe link included in a marketing email

  • Following the unsubscribe instructions in a text message

  • Replying STOP where this option is available

  • Contacting us at hello@heavenlygems.co.uk

Withdrawing your marketing consent will not prevent us from sending essential service messages relating to an order you have placed.

5. Abandoned Shopping-Cart Messages

Our website uses cookies, plugins and similar technologies to help keep track of products that you place into your shopping cart, including when you begin but do not complete a purchase.

This information may be used to identify when a shopping cart or checkout has been abandoned.

Where you have specifically consented to receive text-message marketing from Heavenly Gems Limited, we may use this information to determine when to send you a shopping-cart reminder by text message.

We may also use this information to send shopping-cart reminders by email where we are legally permitted to do so.

You can withdraw your consent or unsubscribe from these communications at any time.

6. Cookies and Similar Technologies

We use cookies and similar technologies to operate our website, remember items in your shopping cart, understand website usage, measure marketing performance and improve our services.

These technologies may collect information about:

  • Products and pages you view

  • Products added to your shopping cart

  • Checkout activity

  • Abandoned carts and checkouts

  • Your device and browser

  • Your interaction with our marketing communications

Where required, non-essential cookies will only be used after you have provided your consent through our website’s cookie-consent controls.

You can manage your cookie choices through our website where this option is available or through your browser settings.

7. Third-Party Services

We use trusted third-party service providers to operate our business, including:

  • Shopify, which provides our website platform, online shop, checkout, order processing and certain customer communications

  • Klaviyo, which provides our email and text-message marketing, automated communications, abandoned-cart reminders, consent management and related analytics

  • Shopify Payments, Klarna and other payment providers, which securely process payments

  • Google services, including Google Analytics and Google Merchant Center

  • Meta platforms, including Facebook and Instagram, for advertising and marketing

  • Delivery providers, including Royal Mail, where necessary to deliver your order

  • Professional advisers and service providers, including accountants and website-support providers, where required

These providers may process personal information on our behalf where necessary to provide their services.

We only provide service providers with the information reasonably required for them to perform their services. They are not permitted to use your information for unrelated purposes where they are acting on our behalf.

Text-message originator opt-in data and consent will not be sold or shared with non-affiliated third parties for their own marketing purposes.

This restriction does not prevent us from sharing relevant information with service providers such as Shopify and Klaviyo where this is necessary to operate our website, manage consent and deliver our email or text-message programme on our behalf.

Some service providers may process information outside the United Kingdom. Where this occurs, we take reasonable steps to ensure appropriate safeguards are in place in accordance with applicable data-protection law.

8. Location Information

We do not use telephone-number information or text-message marketing consent for precise location tracking or location-based text-message marketing.

Our website or service providers may collect general location information derived from an IP address, such as the country or approximate region from which our website is accessed. This may be used for website security, analytics and service improvement.

We do not collect precise GPS location information through our text-message marketing programme.

9. Legal Bases for Using Your Information

Depending on the circumstances, we process personal information because:

  • It is necessary to fulfil a contract with you, such as processing and delivering your order

  • You have provided your consent, such as consenting to email or text-message marketing

  • We have a legitimate business interest, such as improving our services, preventing fraud or responding to an enquiry

  • We must comply with a legal obligation, such as maintaining tax and accounting records

Where we rely on consent, you may withdraw that consent at any time.

10. Data Retention

We retain order and transaction information for up to six years where necessary to comply with UK tax, accounting and legal obligations.

Other personal information is retained only for as long as reasonably necessary for the purpose for which it was collected.

We retain marketing-consent records where necessary to demonstrate when consent was provided, changed or withdrawn.

When personal information is no longer required, we will delete it or anonymise it where reasonably possible.

11. Data Security

We take reasonable administrative and technical steps to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.

However, no website or electronic communication system can be guaranteed to be completely secure.

12. Your Rights

Under UK data-protection law, you may have the right to:

  • Access the personal information we hold about you

  • Correct inaccurate or incomplete information

  • Request deletion of your information where legally possible

  • Restrict or object to certain uses of your information

  • Request a copy of certain information in a portable format

  • Withdraw your marketing consent at any time

  • Complain to the Information Commissioner’s Office

To exercise any of your rights, please contact us using the details below.

We may need to confirm your identity before completing your request.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our services, legal requirements or the ways in which we use personal information.

The latest version will be published on this page with the date on which it was last updated.

14. Contact Us

For questions about this Privacy Policy or how we handle your personal information, contact:

Heavenly Gems Limited
Email: hello@heavenlygems.co.uk
Registered Office: C/O Griffith, Williams & Co, 36 High Street, Pwllheli, Gwynedd, Wales, LL53 5RT
Facebook: https://www.facebook.com/heavenlygemsmemorialjewellery/